branch

Open the dashboard, drop in the iOS and Android SDKs, and build your first smart link. Set the destination rules for every surface—ads, email, social, SMS, QR, and web. Add fallback URLs for users without the app, and pass context (sku, promo, campaign) so new and existing users land on the exact screen you intend. Use link templates for repeatable campaigns and auto-append parameters for channel, creative, and audience. Validate your setup with the link tester, preview deep link behavior on real devices, and roll out with confidence.

Measure what matters by wiring branch to your data stack. Map in‑app events (install, signup, add-to-cart, purchase) and tag them to campaigns. Connect ad partners, configure postbacks, and push raw logs to Segment, Amplitude, or your warehouse for modeling. When identifiers are scarce, Branch’s probabilistic matching ties engagements to outcomes without a universal ID, helping you see performance across iOS, Android, and mobile web. Define conversion windows, choose attribution priorities, and compare views vs clicks to understand true contribution across channels.

Turn discovery into activation with web-to-app banners, email buttons, and QR codes that carry users straight to personalized screens. Use deferred deep linking to deliver context after install—apply a discount, open a saved cart, or resume an onboarding step. Create routes for new vs returning users, protect against broken links with safety checks, and cap exposures to avoid spammy experiences. For offline campaigns, print QR codes with campaign parameters, then monitor scan-to-install-to-purchase funnels in real time.

Optimize continuously. Spin up A/B tests on destinations, creatives, and copy by cloning links and splitting traffic. Break down cohorts by source, country, device, and version to find scalable pockets of growth. Shift budget to high-LTV paths using revenue and retention metrics, not just last-click wins. Automate workflows with webhooks—send high-intent events to your CRM, trigger lifecycle messages, or pause underperforming ads. Govern access with roles, lock sensitive settings, and use the debugging console to trace a user journey end-to-end. Ship fast, verify link integrity, and keep every touchpoint consistent as you grow.